The North Carolina Sweetpotato Commission (NCSPC) has announced that it has conducted a large-scale research campaign across its key European markets.
The research, conducted by TRKR, highlighted why consumers bought sweet potatoes, how they were used and any barriers they may face at point of purchase.
According to NCSPC, the information collected would provide insights into key drivers for purchase and consumer attitudes, enabling it to tailor its approach for each market.
North Carolina remains the largest producer of sweet potatoes in the US, producing over 60 per cent of the total volume grown in the country.
Source : Fruitnet
